The next few weeks are going to be focussed on football and then tennis, but there are lots of other sports that you can use to promote your brand and promote an active, healthy lifestyle.
Football is one of the most popular sports in this country and is played up and down the country by people of all ages, but cricket tends not to be played in as many areas, especially not in inner city areas. Cricket actually started to be played back in the 16th century and international games have been played since 1844. It is also one of the very few sports that actually derived from England originally by children living in the home counties. So, if your company is very patriotic, you could try some miniature cricket bats or a mini cricket ball key chain as a promotional giveaway. It could even encourage some of your employees to take up cricket as a new sport, especially now that the weather is warmer.
If your company is a bit more international, you could perhaps look into basket balls or American footballs customised with your company name and logo. Sports are a really popular way of promoting your brand, particularly for businesses that work alongside schools and leisure facilities, so using a different sport to your competitors helps to make you much more memorable.