Promoting Health and your Brand

More or less every day in the news you’ll hear, see and read stories about the obesity epidemic and how we are leading increasingly sedentary lifestyles. The good news is that all is not lost and the even better news is that you can use your brand to promote a healthy lifestyle both in your community and within your staff..

The NHS recommends that people should make 10,000 steps to boost all over health but it is estimated that people are only doing 3000 to 4000. There are little ways of increasing your daily steps, such as getting off the bus a stop early and going to your colleague’s desk to talk to them instead of emailing, and a pedometer is a really reliable way to make sure you’re moving enough as well as making you more conscious of it. We have a wide range of pedometers that can be branded with your logo and these make great executive giifts to show that your company promotes a healthy lifestyle. The more people wear their pedometers, the more they see your logo and the healthier they’ll get so it’s a win-win situation!

If you prefer exercise that doesn’t feel like exercise, promotional frisbees and hacky sacks are both great for outside summer fun for all ages. You can use them as part of company picnics or for any events with local kids clubs and schools. You can also theme your company charity events around whatever sports events are currently happening, such as the sports played in the Commonwealth Games. Keeping things fun and relevant helps to link staying active with your brand and show you in a great light.


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Advantages of Wearable Promotional Products.

It is a little known fact that the very first promotional products were commemorative buttons created in 1789 in the USA to help George Washington win the presidential elections. It wasn’t until the mid 20th century when the advertising market was in its hey day that promotional products became widely used and since then have become an essential marketing tool.

A 2009 study showed that 83% of people enjoyed receiving promotional products with nearly half of those people saying that they wish they received them more often. As 69% of people in the study said that they kept promotional products that they received, it really shows that people value the products that they receive from companies. Branded items in particular are a very useful promotional tool as they encourage visual brand recognition and positive reinforcement. In previous blog entries we have mentioned how the most effective promotional products are those that can be used and wearable items are amoung the most effective as it means that your company logo is seen by more people. Much like the original promotional item, customised, branded pins and badges are a flexible way of promoting your brand. As well as being able to put them on clothes, bags or accessories, pins and badges are eye-catching without being too ‘in your face’.

As it’s still sunny and there will no doubt be plenty more outdoors events before the summer is over, promotional hats are another way of promoting your brand and boosting brand identity in a practical and wearable way. Wearable promotional items can be handed out as freebies, worn by you and your staff at events or given as competition prizes and they are a surefire way of making a lasting impression on potential and existing customers.


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Choosing the Right Promotional Item.

One of the few good things that came out of the recent recession is the surge of new, entreprenueral-based companies coming about from people making the best of a bad situation. When you are launching your own company and trying to hold your own with the larger, better-known names in your industry, promotional products serve as constant visual reminders of your company and are portable advertsing. A recent study by the British Promotional Merchandise Association found that promotional items make a person not only think more favourably about a company, but also more than 70% more likely to use that company or buy their products. In fact, research in the USA found that people are on average 39% more likely to remember a company’s name an entire 6 months after recieving a promotional item as they encourange brand recognition.

One of the reasons that promotional pens are the amoung the most popular promotional products is that they get used all the time. After all, it’s always handy to have a pen on you, and they rarely stay with the same person; pens are one of those small items that get passed around and the more people that see your logo and company name, the better. Usable, practical items are always popular for standard giveaways, for example giving out drawstring bags at trade shows and events with your logo, telephone nuumber and email address on so people use them to carry around flyers and other items that they get given and then keep using the bag afterwards. Other items, such as metal key rings are better for meetings with clients as a small, visual reminder of your brand and to show goodwill.

As well as usability, you should always make sure that your promotional items are high quality and that they reflect your company’s message. Eco friendly items are great for companies to show that they are socially responsible and are perfect for any companies that make and sell green products. When you decide on the product that best reflects your company, it really is a small investment in return for an ever-growing customer base.

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Taking your Brand on the Road!

Last week was the largest music festival in the UK, Glastonbury and there are dozens of other festivals taking place up and down the country this summer. Whether or not your company is in the music industry, festivals are a great place to sell your wares, promote your brand and listen to some awesome music. The thing about festivals is that people are guaranteed to forget something, run out of something they need or end up needing something that they’re haven’t brought with them, such as a rain poncho.                            If you have a stand at a festival, it’s the perfect time to take customised items, such as camping chairs and torches as they’re useful for both you and campers! Of course, these kind of items are great for outdoors charity events and concerts as well as overnight or weekend festivals. Whilst the weather is hot and sunny, baseball caps and sunglasses are essential to keep you safe from the sun, so customising them with your logo and colours is an added bonus. Remember, the vendors at festivals do tend to charge above the odds for bottles of water because they know that people will need them and therefore be guaranteed to buy them, so make sure you take plenty with you (in plastic bottles so they don’t get confiscated) as well as sunscreen.

As well as selling products, festivals are a great opportunity to get talking to people and gain a lot of new potential customers whilst enjoying a fun day out, so make the most of the summer whilst it lasts!




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Hand-held Brand Promotion

When it comes to promoting your brand, promotional products are not only effective and interesting, there are also so many items and possibilities that you can always find something that represents your company. As we’ve mentioned before on this blog, sports themed merchandise is always great, especially if your company is part of the fitness industry or there is a major sports event taking place, such as the World Cup or Wimbledon. Footballs and other sports equipment can be great for events or as charity giveaways, but they aren’t really that portable so sports themed keyrings allow you to get the best of both worlds, for example, tennis ball keyrings are really eye-catching, can be customised with your logo and are really relevant as Wimbledon is happening at the moment and is a major part of the British summer. If you don’t like cricket, you love it, you could pop your logo onto a cricket ball shaped keyring or a mini cricket bat keyring.

The added bonus is that they get used all the time, so whoever has your customised keyring will see your logo several times a day, which is really important for visual positive reinforcement, and lots of other people will see these eye-catching keyrings as well.

Another super portable promotional item is the classic branded pen. Our one has a modern, eco friendly twist as it is made of recycled materials, making it also great for showing that your company is environmentally aware. These smaller promotional items are a great way of promoting your brand every day without even having to try.

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