Using Sports to Kickstart your Brand

Summer is beginning and one of the exciting highlights to come will be the 2014 football world cup. Whether people are full time fans or not, football really brings people together and builds a sense of excitement.

When you’re considering promotional products, a surefire way of building excitement is to choose something that fits in with current events, which during the summer tends to be football so promotional footballs are a great way of doing this. They’re fun, will be actually be used and there is plenty of space on them to be customised with your logo.

Whilst smaller footballs are great for younger children and novelty gifts, our promotional size 5 footballs are the right size for teens from the age of 13 and for adults, so they can be used for lots of different events and promotions. For example, you can use them for sports related charity events, like corporate football matches to raise money for various causes or for getting involved with events in your local community. This not only boosts your company’s brand by getting your logo seen by more people and boosting your sense of social responsibility, it also promotes positive reinforcement of your brand image as one that is caring and fun.

Sports-related products help to keep you connected with current events, both local and universal, promote a positive image for your brand and help to keep things fun.

 

Read More

Using Promotional Products can help Boost your Brand Identity

When you think of the biggest brands in the world, such as McDonald’s, Coca Cola, Nike and other global giants, their logos pop straight into your head, which shows how much of a lasting impression they can make and how much they can help to reinforce a brand’s identity.

The science behind this is in how our brains work; basically our brains prefer to remember concrete images and visual imagery above lots of words and a when a brand has an easily recallable logo with a strong impact, you are more likely to recall more details about it. A very simple way to use this to your advantage is to put your logo on promotional items and get them out there to your target market. This coupled with the fact that everybody loves free stuff means that you can create a real buzz and a lot of positive reinforcement for your brand with very little effort.

One of the golden rules for promotional products is to go for something that will actually be used; the more it is seen, the more impact it will have. Also, if a potential client goes to a trade show, goes to look at several competing companies’ stands and is given free promotional items from each of them, they are more likely to hang onto something that is interesting and useful, for example, our eco friendly stationary.

Finally, the product that you choose to promote your brand should be in tune with your target market and your industry sector. This helps to encourge positive reinforcement and promote visual cues even more, so you get more bang for your buck.

Promotional products are a really easy and relatively inexpensive way to boost your brand identity and potentially increase your clientele whilst keeping things interesting for both you and your target market.

Read More