Promoting your Brand with Badges

When it comes to promoting your brand, the more people can see your name and logo, the more likely they are to remember it which is one of the reasons why wearable promotional products are so effective. As well as our vast range of sports related promotional products, Brightways produce plenty of options of wearable and usable products which can be customised with your company’s name, logo and colours from promotional bags and hats to customised soft toys.

One of our most popular and cost-effective wearable promotional products are our pins and badges which can be customised however you want them and are available in several materials- soft PVC lapel pins with butterfly clasp backs and 2d illustrations, photo etched metal lapel pins with epoxy coating, classic button badges and soft enamel lapel pins. As well as being fantastic quality, our pins and badges are available in a range of different sizes and finishes so you can get the exact product that you have envisaged and are very cost-effective. We use various printing techniques such as silk screen and off-set printing depending on the design and your chosen material as well as moulding methods and use clear, vivid colours to make the promotional pins and badges as attractive and eye-catching as possible.

Our promotional badges and pins can be used as name badges as well as given away to members of the public to promote your brand. They can also be used for special events, for example company promotions and trade fairs or charity fundraisers that you are running. We strike the perfect balance between top quality and cost-effectiveness so you always get a great product that represents you as a brand.

To find out more about our promotional badges or any other of our products, or for information on placing an order, please contact us on 01625 539759 or via our online form.

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Promotional Car Flags

As one of the UK’s leading suppliers of sports related promotional products, Brightways also have a range of cheering items so you can promote your brand whilst supporting your favourite sports team. One such item is our supporters car flag; these are made from polyester and are printed on both sides with your choice of colour and image. These are very striking looking and really maximise brand visibility as they can be attached to one’s car. They are also available in three styles of flag shape; standard rectangle, medieval, which has a double point and ‘Hot rod’ which is shaped like flames so you can find a style that really suits your brand image.

One of the advantages of using a promotional product that is on a moving vehicle such as a car is that you’re getting your brand directly into the eye of the general public in a non-intrusive way. People love showing support for their favourite team, whether that’s a university team, major league sports team or an amateur local club and proudly displaying a flag on their car is a great way to do this.

If your company has its own events where you play team sports, giving away customised car flags can help to get everybody into the spirit and boost morale. Our promotional car flags are an easy way to boost your brand’s visibility and motivate your staff and favourite team.

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Bringing Cricket to Everyone

We’re almost halfway through this year’s Cricket World Cup and it’s an exciting time for sports fans all over the world.

Cricket was first played in England in the 18th century and is now played in over 125 countries around the globe. It’s not British summertime unless we see cricket being played and the World Cup is like a sporting sign that winter is finally over and Cricket is a great game to focus on for sports-related promotions.

Promotional cricket equipment can be manufactured in various sizes for various age groups. Customised cricket items are great for sports-themed promotions and giveaways; our mini cricket bats are available in 9, 12 and 15 inch sizes so you can find the right size for the school or sports club you are working with.

We also make small and full size high quality cricket balls so it’s even easier to get everyone playing one of the country’s favourite sports. Both these and the bats can be customised with your brand and logo for positive brand awareness and recognition.

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Promoting Health and your Brand

More or less every day in the news you’ll hear, see and read stories about the obesity epidemic and how we are leading increasingly sedentary lifestyles. The good news is that all is not lost and the even better news is that you can use your brand to promote a healthy lifestyle both in your community and within your staff..

The NHS recommends that people should make 10,000 steps to boost all over health but it is estimated that people are only doing 3000 to 4000. There are little ways of increasing your daily steps, such as getting off the bus a stop early and going to your colleague’s desk to talk to them instead of emailing, and a pedometer is a really reliable way to make sure you’re moving enough as well as making you more conscious of it. We have a wide range of pedometers that can be branded with your logo and these make great executive giifts to show that your company promotes a healthy lifestyle. The more people wear their pedometers, the more they see your logo and the healthier they’ll get so it’s a win-win situation!

If you prefer exercise that doesn’t feel like exercise, promotional frisbees and hacky sacks are both great for outside summer fun for all ages. You can use them as part of company picnics or for any events with local kids clubs and schools. You can also theme your company charity events around whatever sports events are currently happening, such as the sports played in the Commonwealth Games. Keeping things fun and relevant helps to link staying active with your brand and show you in a great light.

 

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Brightways on the TV!

We have recently delivered mini footballs for our customer who have supplied these to Babybel for football giveaway promotion. This is just one of  many successful football projects we have done for our clients just in time for the football world cup.

One of these specially designed footballs is featured in their advert, which stars Laura Biondo, a very talented football freestyler who has won four Guinness world records for her skills. If you keep your eyes peeled, you can also see a cameo by legendary England goalkeeper David Seaman right at the end!

Watch the video here!

 

 

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Using your Brand to Broaden Sporting Horizons

The next few weeks are going to be focussed on football and then tennis, but there are lots of other sports that you can use to promote your brand and promote an active, healthy lifestyle.

Football is one of the most popular sports in this country and is played up and down the country by people of all ages, but cricket tends not to be played in as many areas, especially not in inner city areas. Cricket actually started to be played back in the 16th century and international games have been played since 1844. It is also one of the very few sports that actually derived from England originally by children living in the home counties. So, if your company is very patriotic, you could try some miniature cricket bats or a mini cricket ball key chain as a promotional giveaway. It could even encourage some of your employees to take up cricket as a new sport, especially now that the weather is warmer.

If your company is a bit more international, you could perhaps look into basket balls or American footballs customised with your company name and logo. Sports are a really popular way of promoting your brand, particularly for businesses that work alongside schools and leisure facilities, so using a different sport to your competitors helps to make you much more memorable.

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Serve Up a Tennis Themed Promotion!

One of the biggest events in the UK sporting calendar is the Wimbledon Championships. It’s as quintessential to the British summer time as Pimms, strawberries and cream and unprecedented rain.

Tennis fans from all around the world, not just from Europe flock to London to see their favourites live in action or gather round their TVs to catch all the matches (the latter being the wiser decision for more fair weather tennis fans considering how often matches get rained off!) With this in mind, tennis is the perfect theme for summer promotions and is a really fun way to get involved with current events at the same time.

Promotional tennis balls aren’t just great for corporate giveaways, you can also use them for local events with schools and sports clubs to help kids get active and involved. They can be customised with your company’s name and logo so every time one gets served, your  brand gets a little bit more positive reinforcement. They can be incorporated into sports themed charity events around the time of the Wimbledon Championships, such as sponsored tennis matches at a local sports centre or given away as freebies at trade shows and events.

As well as customised tennis balls, you can also get tennis ball shaped stress balls and key chains to get into the swing of tennis season. If you are having a completely tennis themed event, don’t forget to wear all white and serve up strawberries and cream as nibbles. Everybody will (fifteen) love it!

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Using Promotional Products can help Boost your Brand Identity

When you think of the biggest brands in the world, such as McDonald’s, Coca Cola, Nike and other global giants, their logos pop straight into your head, which shows how much of a lasting impression they can make and how much they can help to reinforce a brand’s identity.

The science behind this is in how our brains work; basically our brains prefer to remember concrete images and visual imagery above lots of words and a when a brand has an easily recallable logo with a strong impact, you are more likely to recall more details about it. A very simple way to use this to your advantage is to put your logo on promotional items and get them out there to your target market. This coupled with the fact that everybody loves free stuff means that you can create a real buzz and a lot of positive reinforcement for your brand with very little effort.

One of the golden rules for promotional products is to go for something that will actually be used; the more it is seen, the more impact it will have. Also, if a potential client goes to a trade show, goes to look at several competing companies’ stands and is given free promotional items from each of them, they are more likely to hang onto something that is interesting and useful, for example, our eco friendly stationary.

Finally, the product that you choose to promote your brand should be in tune with your target market and your industry sector. This helps to encourge positive reinforcement and promote visual cues even more, so you get more bang for your buck.

Promotional products are a really easy and relatively inexpensive way to boost your brand identity and potentially increase your clientele whilst keeping things interesting for both you and your target market.

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