After much thorough research, we have found that the most commonly used promotional product is the humble pen; they’re used and seen every day, they get passed around and shared and they are literally right at your fingertips where the company logo and message can be constantly seen. Simple products such as a memo pads are handy to have on desks for quick notes, provide ample area for company logos and messages and are cost-effective.
We have also found that customised wearables and team sports instil a great sense of bonding and team building. Both customised stationary and customised wearable items play a role in motivating company staff. The promotional products industry has to evolve constantly and follow the changing trends and fashions. Although a pen may be most useful, a mini football or a hacky sac to throw about will provide footy fun during lunch breaks and will never be slam dunked in the bin when the ink runs out unlike a pen! This further helps with positive and healthy work place competition.
The Brightways R&D staff works hard to launch new promotional sports related items every month. During the months of Feburary and March, 4 new items were launched including retro rugby balls with gold printing and football trainers which children will love and are suitable for most outdoor activity related product promotions.