promotional items

Get Ready for the Summer!

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Summer is nearly here and there is not one, but two bank holidays in May meaning that there is even more time to let your hair down and have fun in the sun. The more relaxed atmosphere and improved weather means that it’s also a great time to get involved with charity events and local promotions to spread your brand and your company’s message further and boost your local profile, so get ready now and make the most of the sunny months.

With the increasing awareness of UV damage and the risk of cancer, sun protection is a must for outdoor events, even if it seems cloudy. We have a range of promotional sunglasses that come in several styles and colours that can be customised with your company’s logo so you can help protect people’s eyes (and your own!) whilst boosting your brand. Hydration is also really important for events during the summer months, especially sporting events such as fun runs or when there is a heat wave, so have plenty of water and other refreshments available for you and your staff as well as some customised water bottles to remind everyone else there to stay hydrated.

Freebies and anything edible or drinkable will always go down well at events, especially outdoors ones where people want to make a day of it so if it is an event you are running, you could look into hiring an ice cream truck or a mobile bar to keep people content and quenched and to make sure that they know that your company throws the best events in town.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Planning an Outdoors Event

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As the weather gets warmer, outdoors events are a great promotional tool for creating a buzz around your business and drumming up new potential clients. Although they take a bit more planning than your normal inside events, they can prove to be more fun and more effective.

The venue that you pick will determine on your budget, local surroundings and restraints but you also need to keep your eyes peeled for venues with easily accessible power points, parking and toilets, as these don’t come as standard like most venues you would use for indoor events. If you want to keep people at your promotional event whilst they’re there, it is wise to book some kind of portable caterer as well, like a food van.

Outdoors events attract a lot of attention all by themselves, but to guarantee a turn out, it is a good idea to check out where in the local area you can put up posters and banners to promote your event. You may want to look into rented security as well to manage crowds or if anything gets out of hand.

It goes without saying that the Great British weather is a tad unpredictable, so have some rain ponchos printed with your company’s name and logo made so people don’t want to leave if it does start raining. Although these are disposable, they can still serve as a memento of your fun outdoors event and promotional items are more effective if they are usable in some way. If you want to make your event an all-day occasion, you could look into promotional camping chairs as well so people are tempted to stay for longer and learn more about your brand and what you do.

Outdoors events are a great way of getting lots of positive publicity for your brand whilst having a fun day out yourself.

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Serve Up a Tennis Themed Promotion!

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One of the biggest events in the UK sporting calendar is the Wimbledon Championships. It’s as quintessential to the British summer time as Pimms, strawberries and cream and unprecedented rain.

Tennis fans from all around the world, not just from Europe flock to London to see their favourites live in action or gather round their TVs to catch all the matches (the latter being the wiser decision for more fair weather tennis fans considering how often matches get rained off!) With this in mind, tennis is the perfect theme for summer promotions and is a really fun way to get involved with current events at the same time.

Promotional tennis balls aren’t just great for corporate giveaways, you can also use them for local events with schools and sports clubs to help kids get active and involved. They can be customised with your company’s name and logo so every time one gets served, your  brand gets a little bit more positive reinforcement. They can be incorporated into sports themed charity events around the time of the Wimbledon Championships, such as sponsored tennis matches at a local sports centre or given away as freebies at trade shows and events.

As well as customised tennis balls, you can also get tennis ball shaped stress balls and key chains to get into the swing of tennis season. If you are having a completely tennis themed event, don’t forget to wear all white and serve up strawberries and cream as nibbles. Everybody will (fifteen) love it!

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Keeping Promoting Fun

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It’s a jungle out there and with the UK still scrambling out of one of the worst recessions it’s ever seen, sometimes it can be really hard work to create a buzz around your company and keep potential and existing clients interested. One way of boosting your brand identity and getting your name known and recognised in your local area is getting involved with charity events; the more fun they are, the better!

As summer approaches and the 2014 football World Cup gets nearer and nearer, sports-themed charity events, especially charity football games and these are a great for not only showing your local community that you are a caring, socially responsible company but you also have lots of fun with your colleagues. (Bonus- they’re also great for team building within your staff). Promotional items such as our 12 panel mini footballs can be customised with your company’s logo and are the perfect accessory for fundraising events for local youth centres and schools. You also help to promote a healthy, active lifestyle, which will always show your company in a favourable light, and your staff might pick up some healthy habits too!

Sports related promotional products help to keep your brand image fresh and vibrant and help you to give something back to your community whilst having some fun yourself, so everybody is a winner!

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Using Sports to Kickstart your Brand

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Summer is beginning and one of the exciting highlights to come will be the 2014 football world cup. Whether people are full time fans or not, football really brings people together and builds a sense of excitement.

When you’re considering promotional products, a surefire way of building excitement is to choose something that fits in with current events, which during the summer tends to be football so promotional footballs are a great way of doing this. They’re fun, will be actually be used and there is plenty of space on them to be customised with your logo.

Whilst smaller footballs are great for younger children and novelty gifts, our promotional size 5 footballs are the right size for teens from the age of 13 and for adults, so they can be used for lots of different events and promotions. For example, you can use them for sports related charity events, like corporate football matches to raise money for various causes or for getting involved with events in your local community. This not only boosts your company’s brand by getting your logo seen by more people and boosting your sense of social responsibility, it also promotes positive reinforcement of your brand image as one that is caring and fun.

Sports-related products help to keep you connected with current events, both local and universal, promote a positive image for your brand and help to keep things fun.

 

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Using Promotional Products can help Boost your Brand Identity

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When you think of the biggest brands in the world, such as McDonald’s, Coca Cola, Nike and other global giants, their logos pop straight into your head, which shows how much of a lasting impression they can make and how much they can help to reinforce a brand’s identity.

The science behind this is in how our brains work; basically our brains prefer to remember concrete images and visual imagery above lots of words and a when a brand has an easily recallable logo with a strong impact, you are more likely to recall more details about it. A very simple way to use this to your advantage is to put your logo on promotional items and get them out there to your target market. This coupled with the fact that everybody loves free stuff means that you can create a real buzz and a lot of positive reinforcement for your brand with very little effort.

One of the golden rules for promotional products is to go for something that will actually be used; the more it is seen, the more impact it will have. Also, if a potential client goes to a trade show, goes to look at several competing companies’ stands and is given free promotional items from each of them, they are more likely to hang onto something that is interesting and useful, for example, our eco friendly stationary.

Finally, the product that you choose to promote your brand should be in tune with your target market and your industry sector. This helps to encourge positive reinforcement and promote visual cues even more, so you get more bang for your buck.

Promotional products are a really easy and relatively inexpensive way to boost your brand identity and potentially increase your clientele whilst keeping things interesting for both you and your target market.

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