Promoting Health and your Brand

More or less every day in the news you’ll hear, see and read stories about the obesity epidemic and how we are leading increasingly sedentary lifestyles. The good news is that all is not lost and the even better news is that you can use your brand to promote a healthy lifestyle both in your community and within your staff..

The NHS recommends that people should make 10,000 steps to boost all over health but it is estimated that people are only doing 3000 to 4000. There are little ways of increasing your daily steps, such as getting off the bus a stop early and going to your colleague’s desk to talk to them instead of emailing, and a pedometer is a really reliable way to make sure you’re moving enough as well as making you more conscious of it. We have a wide range of pedometers that can be branded with your logo and these make great executive giifts to show that your company promotes a healthy lifestyle. The more people wear their pedometers, the more they see your logo and the healthier they’ll get so it’s a win-win situation!

If you prefer exercise that doesn’t feel like exercise, promotional frisbees and hacky sacks are both great for outside summer fun for all ages. You can use them as part of company picnics or for any events with local kids clubs and schools. You can also theme your company charity events around whatever sports events are currently happening, such as the sports played in the Commonwealth Games. Keeping things fun and relevant helps to link staying active with your brand and show you in a great light.

 

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Fun Sports Themed Fundraisers

As the weather warms up, people try to get more active and involved with sports, especially around the World Cup and Wimbledon Championships, so it’s a great theme to use for corporate events, work parties and fundraisers. The great thing about sports themed events is that you don’t have to be that fantastically talented to have fun and raise money for your company’s chosen charity, so we’ve rounded up some ideas for you to try.

  • 5-a-side football. You can do inter-department or even get some other local companies involved and making teams for an informal kick-about and some friendly rivalry. See if you can invite the local press along for extra coverage (and free advertising!) and donate ticket proceeds to your chosen charity.
  • Sponsored Keepy-uppy. Whether just one person is doing it, a whole department or you get your whole community involved, grab some hacky sacks and get people to sponsor you based on the length of time you last. Our 12 panel hacky sacks can be personalised with your company’s logo and used as a promotional giveaway as well.
  • Fun Run. Sponsored runs are perhaps one of the easiest charity events to organise, but you may have to arrange public liability insurance and people taking part will have to do a bit of training to prepare them. This does however mean that you and your colleagues will get into fantastic shape whilst raising money for a good cause.
Sponsored sports events are a great way of promoting your company and boosting your brand image whilst, most importantly, doing a lot of good for your chosen charity and doing some team bonding.

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