As the weather gets warmer, outdoors events are a great promotional tool for creating a buzz around your business and drumming up new potential clients. Although they take a bit more planning than your normal inside events, they can prove to be more fun and more effective.
The venue that you pick will determine on your budget, local surroundings and restraints but you also need to keep your eyes peeled for venues with easily accessible power points, parking and toilets, as these don’t come as standard like most venues you would use for indoor events. If you want to keep people at your promotional event whilst they’re there, it is wise to book some kind of portable caterer as well, like a food van.
Outdoors events attract a lot of attention all by themselves, but to guarantee a turn out, it is a good idea to check out where in the local area you can put up posters and banners to promote your event. You may want to look into rented security as well to manage crowds or if anything gets out of hand.
It goes without saying that the Great British weather is a tad unpredictable, so have some rain ponchos printed with your company’s name and logo made so people don’t want to leave if it does start raining. Although these are disposable, they can still serve as a memento of your fun outdoors event and promotional items are more effective if they are usable in some way. If you want to make your event an all-day occasion, you could look into promotional camping chairs as well so people are tempted to stay for longer and learn more about your brand and what you do.
Outdoors events are a great way of getting lots of positive publicity for your brand whilst having a fun day out yourself.