One of the few good things that came out of the recent recession is the surge of new, entreprenueral-based companies coming about from people making the best of a bad situation. When you are launching your own company and trying to hold your own with the larger, better-known names in your industry, promotional products serve as constant visual reminders of your company and are portable advertsing. A recent study by the British Promotional Merchandise Association found that promotional items make a person not only think more favourably about a company, but also more than 70% more likely to use that company or buy their products. In fact, research in the USA found that people are on average 39% more likely to remember a company’s name an entire 6 months after recieving a promotional item as they encourange brand recognition.
One of the reasons that promotional pens are the amoung the most popular promotional products is that they get used all the time. After all, it’s always handy to have a pen on you, and they rarely stay with the same person; pens are one of those small items that get passed around and the more people that see your logo and company name, the better. Usable, practical items are always popular for standard giveaways, for example giving out drawstring bags at trade shows and events with your logo, telephone nuumber and email address on so people use them to carry around flyers and other items that they get given and then keep using the bag afterwards. Other items, such as metal key rings are better for meetings with clients as a small, visual reminder of your brand and to show goodwill.
As well as usability, you should always make sure that your promotional items are high quality and that they reflect your company’s message. Eco friendly items are great for companies to show that they are socially responsible and are perfect for any companies that make and sell green products. When you decide on the product that best reflects your company, it really is a small investment in return for an ever-growing customer base.