eco friendly stationary

Promotional Stationary

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Promotional products don’t always have to be something that you give away in order to boost your brand’s exposure and increase positive brand identity, we have plenty of products that are useful to have around the office for your own use such as our range of eco-friendly stationary.

Our range of eco-friendly stationary includes several styles of note book, note pads and pens which are made with recycled materials. These are also recyclable and biodegradable so they continue to be environmentally friendly after use.

Our range of eco-friendly stationary can be customised with your company’s logo so can boost your brand inside and outside of the office. In an era where everybody is becoming more aware of their impact on the environment any products that reduce your carbon footprint are great for boosting positive brand recognition in fact a lot of companies have created their own initiatives. Our eco-friendly stationary is great quality so it looks good as well as doing good.

If you’d like to know more about any of our products or information on placing orders, please call us on 01625 539759 or use our handy contact form here.

 

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Choosing the Right Promotional Item.

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One of the few good things that came out of the recent recession is the surge of new, entreprenueral-based companies coming about from people making the best of a bad situation. When you are launching your own company and trying to hold your own with the larger, better-known names in your industry, promotional products serve as constant visual reminders of your company and are portable advertsing. A recent study by the British Promotional Merchandise Association found that promotional items make a person not only think more favourably about a company, but also more than 70% more likely to use that company or buy their products. In fact, research in the USA found that people are on average 39% more likely to remember a company’s name an entire 6 months after recieving a promotional item as they encourange brand recognition.

One of the reasons that promotional pens are the amoung the most popular promotional products is that they get used all the time. After all, it’s always handy to have a pen on you, and they rarely stay with the same person; pens are one of those small items that get passed around and the more people that see your logo and company name, the better. Usable, practical items are always popular for standard giveaways, for example giving out drawstring bags at trade shows and events with your logo, telephone nuumber and email address on so people use them to carry around flyers and other items that they get given and then keep using the bag afterwards. Other items, such as metal key rings are better for meetings with clients as a small, visual reminder of your brand and to show goodwill.

As well as usability, you should always make sure that your promotional items are high quality and that they reflect your company’s message. Eco friendly items are great for companies to show that they are socially responsible and are perfect for any companies that make and sell green products. When you decide on the product that best reflects your company, it really is a small investment in return for an ever-growing customer base.

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Hand-held Brand Promotion

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When it comes to promoting your brand, promotional products are not only effective and interesting, there are also so many items and possibilities that you can always find something that represents your company. As we’ve mentioned before on this blog, sports themed merchandise is always great, especially if your company is part of the fitness industry or there is a major sports event taking place, such as the World Cup or Wimbledon. Footballs and other sports equipment can be great for events or as charity giveaways, but they aren’t really that portable so sports themed keyrings allow you to get the best of both worlds, for example, tennis ball keyrings are really eye-catching, can be customised with your logo and are really relevant as Wimbledon is happening at the moment and is a major part of the British summer. If you don’t like cricket, you love it, you could pop your logo onto a cricket ball shaped keyring or a mini cricket bat keyring.

The added bonus is that they get used all the time, so whoever has your customised keyring will see your logo several times a day, which is really important for visual positive reinforcement, and lots of other people will see these eye-catching keyrings as well.

Another super portable promotional item is the classic branded pen. Our one has a modern, eco friendly twist as it is made of recycled materials, making it also great for showing that your company is environmentally aware. These smaller promotional items are a great way of promoting your brand every day without even having to try.

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What Does Your Brand Say About You?

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If you do a Wikipedia search for the word ‘brand’, it will tell you that a brand is a ‘name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers’, but it really is all this plus more as your branding also spreads your company’s message and mission statement and, perhaps most importantly, it determines how people, both customers and potential employees and business partners, view you.

They say that you only get one chance to make a first impression and this is especially true about your logo. Without people even realising it, they will form an impression of a company in their minds based on things such as colours, the kind of font you use, whether or not you have a picture, or just text, or both. For example, if your logo is green, this indicates caring and serenity, brown says your company is dependable, red says you’re dynamic and energenic. The same goes for your online presence; your tone that you use on your blogs, your website, your social media, anything online speaks volumes without anybody hearing your voice.

Where does this fit in with promotional products? Basically, they also spread a message about your company and give people an impression about you. For example, donating promotional footballs to a local school or children’s centre shows that you care about the local community, our range of eco friendly stationary shows that you are socially responsible and are aware of the environment. As these can be customised with your logo, people will see the high quality product and your logo and/or company name and that gives them an immediate positive reaction about your company, whether they are aware of it or not. So, remember, talking is only a tiny part of communication, people can get a really positive impression of your company in seconds and this can have a huge pay off.

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Using Promotional Products can help Boost your Brand Identity

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When you think of the biggest brands in the world, such as McDonald’s, Coca Cola, Nike and other global giants, their logos pop straight into your head, which shows how much of a lasting impression they can make and how much they can help to reinforce a brand’s identity.

The science behind this is in how our brains work; basically our brains prefer to remember concrete images and visual imagery above lots of words and a when a brand has an easily recallable logo with a strong impact, you are more likely to recall more details about it. A very simple way to use this to your advantage is to put your logo on promotional items and get them out there to your target market. This coupled with the fact that everybody loves free stuff means that you can create a real buzz and a lot of positive reinforcement for your brand with very little effort.

One of the golden rules for promotional products is to go for something that will actually be used; the more it is seen, the more impact it will have. Also, if a potential client goes to a trade show, goes to look at several competing companies’ stands and is given free promotional items from each of them, they are more likely to hang onto something that is interesting and useful, for example, our eco friendly stationary.

Finally, the product that you choose to promote your brand should be in tune with your target market and your industry sector. This helps to encourge positive reinforcement and promote visual cues even more, so you get more bang for your buck.

Promotional products are a really easy and relatively inexpensive way to boost your brand identity and potentially increase your clientele whilst keeping things interesting for both you and your target market.

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