Taking your Brand into Summer

In an earlier blog post when we talked about using products to boost brand identity, we mentioned how promotional products are much more effective when they can be used as your logo is seen more often and it promotes visual positive reinforcement, a really useful tool in boosting your brand image and identity. With summer well and truly here and people planning holidays and BBQs, promotional flip-flops are a great way to do this whilst staying seasonal, and therefore making your promotional product relevant. Even the most diehard high heel fan needs a pair of practical, comfortable flip-flops when the heat is on to avoid sweaty feet and to relax in the sun.

Flip-flops are a real summer staple and as they are so affordable, they can be used as merchandise for after-school clubs, leisure centres and colleges as well. They can be produced as cut-outs, so the user can just pop their flip-flops out of your chosen shape; this makes them really handy to hang up on shop displays or in storage cupboards and increases portability until they need to be worn. You could also team the flip-flops with promotional sunglasses or water bottles as a special offer. Promoting your brand and boosting your sales doesn’t have to take a summer holiday!

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What Does Your Brand Say About You?

If you do a Wikipedia search for the word ‘brand’, it will tell you that a brand is a ‘name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers’, but it really is all this plus more as your branding also spreads your company’s message and mission statement and, perhaps most importantly, it determines how people, both customers and potential employees and business partners, view you.

They say that you only get one chance to make a first impression and this is especially true about your logo. Without people even realising it, they will form an impression of a company in their minds based on things such as colours, the kind of font you use, whether or not you have a picture, or just text, or both. For example, if your logo is green, this indicates caring and serenity, brown says your company is dependable, red says you’re dynamic and energenic. The same goes for your online presence; your tone that you use on your blogs, your website, your social media, anything online speaks volumes without anybody hearing your voice.

Where does this fit in with promotional products? Basically, they also spread a message about your company and give people an impression about you. For example, donating promotional footballs to a local school or children’s centre shows that you care about the local community, our range of eco friendly stationary shows that you are socially responsible and are aware of the environment. As these can be customised with your logo, people will see the high quality product and your logo and/or company name and that gives them an immediate positive reaction about your company, whether they are aware of it or not. So, remember, talking is only a tiny part of communication, people can get a really positive impression of your company in seconds and this can have a huge pay off.

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