We are not very far from the two major events this year; Euro 12 and The London Olympics. This is great opportunity for all business’s to promote their brand and message.
So what will be the hottest products in demand for this period?
I did my own research and was surprised to see that anything goes! It can be anything from personal accessories to household items. There is a vast array of goods being branded with London 2012 logo. Of course Olympic licensed items will be big deal as well; however this will not be risk free proposition for those stocking them too.
It’s obvious to say that the best ideas will always remain to brand on the event related product. This would definitely be sports theme items. Footballs in all sizes will be an absolute favourite for Euro12 and for the Olympics we will see a sharp demand in sports items such as sports bands, sports balls, swimming goggles, water bottles, drawstring kit bags and supporters cheering items.
One major challenge will remain; to get the goods ordered in time from a reliable source that can meet the deadline and provide quality products. Brightways Sedex approved supply chains are inundated with enquiries and are trying hard to book the production slots for their clients. Requests are going out to all their clients to not place orders at the last minute and face disappointment. Last thing which anybody would want will be to miss out on an order!
Let’s all gear up and get set to maximise on Euro12 and once in a life time London 2012 opportunity. This is the time to reap client relationship and we must all look forward to a hearty meal of order pipeline.