Promotional Products Trends & Decision making

Welcome to our new Brightways Blog

No doubt 2012 will be an exciting year for the promotional industry. Euro 2012 kick starts in Warsaw in June and the London Olympics begin in July! Both events offer a great marketing opportunity for SME’s, corporate organisations and big brands alike. Event marketing and sports sponsorship have become more effective than TV advertising. This trend will prove lucrative for many UK and European promotional companies who manufacture unique and innovative products to fit the above sports events brand identity

All major sponsors are geared up with licensed products to promote their brand. Factories are heaving with demand for football related merchandise and any item that can represent the spirit of sports. Clients will be looking at elements of marketing mix to determine their spending strategy carefully.

A major contributing factor in spend for companies will be to see their national teams qualify for the event .Current economic climate has a huge impact on the decision making. Some companies in the past have had their profits wiped out due to poor sales of licensed products e.g. printed T shirts with event date which become unsellable after! Many buyers leave their orders till the last minute, leaving distributors and suppliers with a tough choice between accepting and rejecting an order in fear of not being able to meet the demand within the tight deadlines. The time frame of event related merchandise is very short, so if you are a clever buyer who is looking to source products from companies who can turn around products in a short lead time, Brightways is the company for you

On times like these Brightways are quick to understand and respond to the distributor’s dilemma and have a hand’s on approach in providing the best solution. Although they wish footballs grew on trees instead of apples at such times!

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