Promoting your Brand During Summer

As the weather gets warmer there are plenty of opportunities to promote your brand, for example, summer fetes, sports days and festivals. As one of the UK’s leading suppliers of promotional products, Brightways have plenty of promotional products that are ideal for the summer months.

Our promotional beach towels are fantastic quality, have plenty of space for your company’s logo and are usable which is always good for brand visibility. They can be used at pools, parks and leisure centres as well as at the beach. They also make a good corporate gift if you have a good business relationship with your local gym.

Over the last few years people have become more and more aware of sun safety, so we also have a range of promotional sunglasses and baseball caps which are great for all ages and are really vibrant and eye-catching.

If you have a company sports day or big outdoors event, it’s really import that everyone stays well hydrated to prevent heat stroke and exhaustion so our promotional water bottles help to ensure that everyone has water to hand and can be reused time and time again. They can be used on the go or in the office and are available in a wide range of colours and sizes.

Our promotional products can all be customised with your company’s logo, are available in an array of different colours and styles and are fantastic quality so they really reflect well on you as a company. To find out more about our products and services, please contact us on 01625 539759 or via our online form here.

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Taking your Brand into Summer

In an earlier blog post when we talked about using products to boost brand identity, we mentioned how promotional products are much more effective when they can be used as your logo is seen more often and it promotes visual positive reinforcement, a really useful tool in boosting your brand image and identity. With summer well and truly here and people planning holidays and BBQs, promotional flip-flops are a great way to do this whilst staying seasonal, and therefore making your promotional product relevant. Even the most diehard high heel fan needs a pair of practical, comfortable flip-flops when the heat is on to avoid sweaty feet and to relax in the sun.

Flip-flops are a real summer staple and as they are so affordable, they can be used as merchandise for after-school clubs, leisure centres and colleges as well. They can be produced as cut-outs, so the user can just pop their flip-flops out of your chosen shape; this makes them really handy to hang up on shop displays or in storage cupboards and increases portability until they need to be worn. You could also team the flip-flops with promotional sunglasses or water bottles as a special offer. Promoting your brand and boosting your sales doesn’t have to take a summer holiday!

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Get Ready for the Summer!

Summer is nearly here and there is not one, but two bank holidays in May meaning that there is even more time to let your hair down and have fun in the sun. The more relaxed atmosphere and improved weather means that it’s also a great time to get involved with charity events and local promotions to spread your brand and your company’s message further and boost your local profile, so get ready now and make the most of the sunny months.

With the increasing awareness of UV damage and the risk of cancer, sun protection is a must for outdoor events, even if it seems cloudy. We have a range of promotional sunglasses that come in several styles and colours that can be customised with your company’s logo so you can help protect people’s eyes (and your own!) whilst boosting your brand. Hydration is also really important for events during the summer months, especially sporting events such as fun runs or when there is a heat wave, so have plenty of water and other refreshments available for you and your staff as well as some customised water bottles to remind everyone else there to stay hydrated.

Freebies and anything edible or drinkable will always go down well at events, especially outdoors ones where people want to make a day of it so if it is an event you are running, you could look into hiring an ice cream truck or a mobile bar to keep people content and quenched and to make sure that they know that your company throws the best events in town.

















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