sports

Using your Brand to Broaden Sporting Horizons

Brightways Leave a comment

The next few weeks are going to be focussed on football and then tennis, but there are lots of other sports that you can use to promote your brand and promote an active, healthy lifestyle.

Football is one of the most popular sports in this country and is played up and down the country by people of all ages, but cricket tends not to be played in as many areas, especially not in inner city areas. Cricket actually started to be played back in the 16th century and international games have been played since 1844. It is also one of the very few sports that actually derived from England originally by children living in the home counties. So, if your company is very patriotic, you could try some miniature cricket bats or a mini cricket ball key chain as a promotional giveaway. It could even encourage some of your employees to take up cricket as a new sport, especially now that the weather is warmer.

If your company is a bit more international, you could perhaps look into basket balls or American footballs customised with your company name and logo. Sports are a really popular way of promoting your brand, particularly for businesses that work alongside schools and leisure facilities, so using a different sport to your competitors helps to make you much more memorable.

Email, RSS Follow

Read More

Get Ready for the Summer!

Brightways Leave a comment

Summer is nearly here and there is not one, but two bank holidays in May meaning that there is even more time to let your hair down and have fun in the sun. The more relaxed atmosphere and improved weather means that it’s also a great time to get involved with charity events and local promotions to spread your brand and your company’s message further and boost your local profile, so get ready now and make the most of the sunny months.

With the increasing awareness of UV damage and the risk of cancer, sun protection is a must for outdoor events, even if it seems cloudy. We have a range of promotional sunglasses that come in several styles and colours that can be customised with your company’s logo so you can help protect people’s eyes (and your own!) whilst boosting your brand. Hydration is also really important for events during the summer months, especially sporting events such as fun runs or when there is a heat wave, so have plenty of water and other refreshments available for you and your staff as well as some customised water bottles to remind everyone else there to stay hydrated.

Freebies and anything edible or drinkable will always go down well at events, especially outdoors ones where people want to make a day of it so if it is an event you are running, you could look into hiring an ice cream truck or a mobile bar to keep people content and quenched and to make sure that they know that your company throws the best events in town.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Email, RSS Follow

Read More

Fun Sports Themed Fundraisers

Brightways Leave a comment

As the weather warms up, people try to get more active and involved with sports, especially around the World Cup and Wimbledon Championships, so it’s a great theme to use for corporate events, work parties and fundraisers. The great thing about sports themed events is that you don’t have to be that fantastically talented to have fun and raise money for your company’s chosen charity, so we’ve rounded up some ideas for you to try.

  • 5-a-side football. You can do inter-department or even get some other local companies involved and making teams for an informal kick-about and some friendly rivalry. See if you can invite the local press along for extra coverage (and free advertising!) and donate ticket proceeds to your chosen charity.
  • Sponsored Keepy-uppy. Whether just one person is doing it, a whole department or you get your whole community involved, grab some hacky sacks and get people to sponsor you based on the length of time you last. Our 12 panel hacky sacks can be personalised with your company’s logo and used as a promotional giveaway as well.
  • Fun Run. Sponsored runs are perhaps one of the easiest charity events to organise, but you may have to arrange public liability insurance and people taking part will have to do a bit of training to prepare them. This does however mean that you and your colleagues will get into fantastic shape whilst raising money for a good cause.
Sponsored sports events are a great way of promoting your company and boosting your brand image whilst, most importantly, doing a lot of good for your chosen charity and doing some team bonding.
Email, RSS Follow

Read More

Keeping Promoting Fun

Brightways Leave a comment

It’s a jungle out there and with the UK still scrambling out of one of the worst recessions it’s ever seen, sometimes it can be really hard work to create a buzz around your company and keep potential and existing clients interested. One way of boosting your brand identity and getting your name known and recognised in your local area is getting involved with charity events; the more fun they are, the better!

As summer approaches and the 2014 football World Cup gets nearer and nearer, sports-themed charity events, especially charity football games and these are a great for not only showing your local community that you are a caring, socially responsible company but you also have lots of fun with your colleagues. (Bonus- they’re also great for team building within your staff). Promotional items such as our 12 panel mini footballs can be customised with your company’s logo and are the perfect accessory for fundraising events for local youth centres and schools. You also help to promote a healthy, active lifestyle, which will always show your company in a favourable light, and your staff might pick up some healthy habits too!

Sports related promotional products help to keep your brand image fresh and vibrant and help you to give something back to your community whilst having some fun yourself, so everybody is a winner!

Email, RSS Follow

Read More