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Bringing Your Brand to the Great Outdoors

One of the great things about summer is that the glorious weather makes it a lot more fun to be outside so there are far more outdoors events like fetes and sports events taking place. At Brightways we have plenty of products that are perfect for outdoors events so your company can make the most of summer.

The UK has hundreds of festivals including hugely popular music festivals and these are great places for any company to have a stand to drum up popularity. Our promotional camping chairs are a great addition to a stall at a festival or all-day event as they give people’s legs a well-needed break when they’ve been walking and standing around for long periods of time. They are also easy to fold away and transport. Likewise, our dynamo torches are handy for leaving an event late at night or finding your way back to your tent at a festival. They don’t require batteries so they can be used straight away and will never run out. They’re also handy to keep in your car or around the house in case there is an emergency or power cut. Useful promotional products get seen more, which increases brand visibility and boosts positive brand identity. For example, if a potential customer receives a promotional torch from you and then breaks down on their way home after dark, they’ll use the torch, see your company’s name and logo and subconsciously relate your brand to usefulness and reliability and thus are more likely to become a customer.

Even with the current heatwave, the Great British weather is famous for being unpredictable so our disposable rain ponchos are also handy for outdoors events. When you’re enjoying a live outdoors gig or milling around at a summer fete, you don’t want your day to be ruined by rain!

Our promotional outdoors products really help boost brand identity even after the event and help to make sure everyone has the best possible time.

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Promotional Rubber Ducks

Everyone enjoys outdoors events during summer when the weather is bright and warm and families can enjoy a day out together. These events are a great chance to use some promotional products, for example, branded baseball caps for team games or promotional water bottles to help keep everyone hydrated. One very popular promotional item for outdoors events, especially charity events, is our promotional rubber duck.

Our promotional rubber ducks are available in three sporty themes, boxing, cycling and swimming and can be customised with your company’s logo. Promotional rubber ducks can be used for outdoors games such as duck racing and hook-a-duck or simply given away as prizes. Some people like to collect rubber ducks and our promotional ones are certainly eye-catching and interesting enough to make a great addition to any collection. Items that are seen time after time by the receiver are ideal for boosting brand visibility.

Our promotional rubber ducks are a welcome touch of fun to any sports themed or family event or just as a giveaway item with a difference.

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Planning an Outdoors Event

As the weather gets warmer, outdoors events are a great promotional tool for creating a buzz around your business and drumming up new potential clients. Although they take a bit more planning than your normal inside events, they can prove to be more fun and more effective.

The venue that you pick will determine on your budget, local surroundings and restraints but you also need to keep your eyes peeled for venues with easily accessible power points, parking and toilets, as these don’t come as standard like most venues you would use for indoor events. If you want to keep people at your promotional event whilst they’re there, it is wise to book some kind of portable caterer as well, like a food van.

Outdoors events attract a lot of attention all by themselves, but to guarantee a turn out, it is a good idea to check out where in the local area you can put up posters and banners to promote your event. You may want to look into rented security as well to manage crowds or if anything gets out of hand.

It goes without saying that the Great British weather is a tad unpredictable, so have some rain ponchos printed with your company’s name and logo made so people don’t want to leave if it does start raining. Although these are disposable, they can still serve as a memento of your fun outdoors event and promotional items are more effective if they are usable in some way. If you want to make your event an all-day occasion, you could look into promotional camping chairs as well so people are tempted to stay for longer and learn more about your brand and what you do.

Outdoors events are a great way of getting lots of positive publicity for your brand whilst having a fun day out yourself.

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